The ink is now dry:  Anson-Stoner officially acquires Fareed Zapala Koepke (FZK), a marketing consultancy that boasts an international reputation as a leader in hospitality marketing.

With this move, the agency gains a strong foothold in the hospitality, tourism and travel sectors. Clients include Peter Island Resort & Spa, The Fairmont Southampton, Skytop Lodge, Fernandez Bay Village, and The Reef.

In addition, Anson-Stoner welcomes four new members to our growing staff:

•    John Fareed, managing partner of FZK, joins Anson-Stoner as executive vice president
•    Nina Zapala takes on the role of director of public relations
•    Brent Koepke becomes associate creative director
•    Amy Mierzwinski serves as account executive

Posted in: Press   |   Tags: Acquisition, Advertising, Agency

Home Back Top

On behalf of the Florida Department of Health, Bureau of HIV/AIDS and in conjunction with the Duval County Health Department, Anson-Stoner account executive Sarah Bridegroom was selected by the Bureau to share her expertise of HIV media relations at the International Visitor Corps of Jacksonville’s (IVCJax) most recent panel discussion.  “The Role of Media in the U.S., A Sub-Regional Project for Africa,” examined the role of media when addressing social issues.  Eleven African reporters were invited to attend.

Program objectives included:

•    An introduction to the principles of American journalism, press freedom, and the
     evolving role of media;
•    Examining the independence of the American media from the government;
•    Exploring the principles and practices of investigative and civic journalism; and
•    Reviewing the diversity of types of media organizations.

The International Visitor Corps of Jacksonville is a non-profit, non-partisan organization shaping U.S. Foreign Policy.  IVCJax is the local partner for the U.S. Department of State International Visitor Leadership Program.

Posted in: Press   |   Tags: Department of State, Florida Department of Health, IVCJax

Home Back Top

Bugs beware and termites take heed! Anson-Stoner’s recent creative work with 
Apex Pest Control landed the agency a 2010 National ADDY.  On Sat., June 12, the agency received a Silver ADDY for the Apex Poster Campaign.  It was the only national accolade given to a local agency this year.  This is the third consecutive year Anson-Stoner received a National ADDY award.

Posted in: Press   |   Tags: addy, Advertising, Agency, Awards, Orlando

Home Back Top

Thanks to a special Mother’s Day promotion, Planet Fitness recently donated $213,176 for breast cancer research.  For every new member who signed up between May 3 and May 10 at participating locations, a $10 donation was made to The Breast Cancer Research Foundation®.

A total of 118 clubs in nine markets participated nationwide, and Anson-Stoner helped lead the successful initiative that resulted in more than 21,000 new members.  Passionate about giving back to the community, Planet Fitness and the agency are looking forward to working with the Foundation again.

For more information about The Breast Cancer Research Foundation®, visit www.bcrfcure.org.

Posted in: Press   |   Tags: breast cancer, Mother's Day, Planet Fitness

Home Back Top

Drum roll please…

Anson-Stoner proudly accepted a total of 15 District ADDYs – three Gold, 10 Silver and two Best of Category (AKA “Charlie”) Awards – on May 1 in Tampa, Fla.  Campaigns for Apex Pest Control and Sun Sports/FS Florida were recognized.  The Sun Sports/FS Florida “Backboards” Campaign and Apex Pest Control Radio Campaign proved to be the “best of the best” in non-traditional advertising and radio, respectively.  District ADDYs were presented by the 4th District American Advertising Federation, which comprises 25 local federations throughout Florida and the Caribbean.  Gold District ADDY winners will advance to the National ADDY Award Competition on June 12.

Click below to listen to the Charlie winning radio spots.

Doing It

Underwear

Check out the other Charlie winner after the jump.

…Read more

Posted in: Press   |   Tags: addy, Advertising, Agency, Awards, Orlando

Home Back Top

Anson-Stoner’s public relations department was honored with two awards at the 2010 Florida Public Relations Association (FPRA) Orlando Image Awards Ceremony.  The Image Awards recognize outstanding public relations programs, and they encourage and promote the development of public relations professionalism.  The department received an Award of Distinction for the Anson-Stoner Blog and an Award of Distinction for the release of the Florida Department of Health’s HIV/AIDS “Man Up” report.

Posted in: Press   |   Tags: Advertising, Agency, Awards, Florida, PR, Public Relations

Home Back Top

Anson-Stoner’s associate creative director, Gene Albamonte, was one of 30 participants from around the nation selected to attend the 2010 Sirenland Writers Conference in Positano, Italy, from March 21 – 26. In collaboration with One Story magazine and Le Sirenuse—the Amalfi Coast’s most luxurious hotel—the conference included writing workshops, discussions, readings, great food and wine, and stunning scenic views. Each morning, Gene—who submitted three short stories to the conference—attended workshops headed by Dani Shapiro: novelist and author of the best-selling memoirs Slow Motion and Devotion. Other workshop leaders included Jim Shepard and Ron Carlson.

Read more about Gene’s instructor, Dani Shapiro, below.

…Read more

Posted in: Press   |   Tags: Conference, Dani Shapiro, Positano, Sirenland

Home Back Top

Anson-Stoner celebrated another great year of hard work and creativity during the Orlando Advertising Federation’s 2010 ADDY Award ceremony. The agency received a total of 22 ADDYs – 11 Gold, 10 Silver, and one “Best of Category.” This is the most ADDYs given to any local agency this year. The annual celebration that honors Orlando’s talented advertising professionals took place on Sat., Feb. 27 at the Orlando Science Center.

Anson-Stoner’s ADDY accolades were the result of creative projects for Apex Pest Control and Sun Sports/FS Florida, as well as agency self-promotion.

Posted in: Press   |   Tags: addy, Advertising, Agency, Awards, Orlando

Home Back Top

Anson-Stoner’s VP/creative director, Tom Macaluso, and associate creative director, Gene Albamonte, were guests on WKMG Local 6 news on Super Bowl Sunday.  In preparation for the big game, Tom and Gene offered commentary on Super Bowl ads and provided perspectives on how these commercials can affect a brand.

Posted in: Press   |   Tags: Advertising, Agency, Super Bowl, WKMG

Home Back Top

Super Bowl ads always stimulate interesting conversations that, at times, seem more captivating than the game itself.  Anson-Stoner creative director, Tom Macaluso, and associate creative director, Gene Albamonte, will get the conversation started via live tweets during Sunday’s big game.  Follow Anson-Stoner on Twitter to see commentary from a creative perspective — in real time — as the ads air.  The fun begins at 6:30 p.m. on Super Bowl Sunday.

Tune into WKMG Local 6 news for a preview:  Sunday, 2/7 from 6 – 9 a.m.

Read more about Tom and Gene after the jump.

…Read more

Posted in: Press, Uncategorized   |   Tags: Advertising, Agency, Super Bowl, Twitter

Home Back Top

Anson-Stoner’s VP/creative director, Tom Macaluso, was selected to judge the 2010 Treasure Coast ADDY® Awards. The ADDYs are the advertising industry’s largest and most representative competition. Winners of the Treasure Coast ADDYs will be announced at the ADDY’s Gallery Night on Tues., Feb 16 at the Fish House Art Center & Gallery in Port Salemo, Fla.  In recent years, Tom has won numerous local, regional, and national ADDY Awards, including Outstanding Art Director in 2008 and 2009. He has been recognized by several prestigious national awards such as The One Show, Effies, Clios, and Communication Arts.

Posted in: Press   |   Tags: addy, Advertising, Agency, Awards

Home Back Top

Anson-Stoner welcomes three new members to the agency’s growing roster.

Kristy Loper joins the agency as PR account executive, bringing a strong background in internal and external communications.  Alicia Durigan, previously a media coordinator at Anson-Stoner, rejoins the agency as its newest account coordinator.  Wes Sumner joins the creative team as art director, having gained experience with agencies in Orlando and Atlanta before coming to Anson-Stoner.

Posted in: Press   |   Tags: Advertising, Agency, News

Home Back Top

As we make our way through this season with cheer, Anson-Stoner wishes you the happiest of holidays and a very prosperous new year.

Here are a few memories and traditions that make our holidays special: …Read more

Posted in: Press   |   Tags: Advertising, Anson-Stoner, Happy holidays

Home Back Top

Ten years ago, the Florida Department of Health created the We Make the Change (WMTC) campaign – a statewide media campaign designed to increase awareness of HIV/AIDS and to encourage testing throughout Florida’s minority communities.

Anson-Stoner and the Florida Department of Health teamed up to spread the program’s key messages.  The agency created traditional and nontraditional advertising campaigns, with media ranging from radio commercials and public service announcements to online components such as a Web site and blog. …Read more

Posted in: Press   |   Tags: Florida Department of Health, HIV/AIDS, We Make the Change

Home Back Top

Every year a team of volunteers, known as the Basket Brigade, donates and delivers tailor-made gift baskets with all the essentials for a Thanksgiving feast to families in need. On Saturday, November 21, volunteers from the Orlando area gathered to help deliver more than 150 baskets. The notion is that one small act of generosity on the part of one caring person can transform the lives of many others.
…Read more

Posted in: Press   |   Tags: Advertising, Basket Brigade, Thanksgiving

Home Back Top

For the second year in a row, Central Florida SUBWAY® restaurants were happy to salute veterans and active military personnel by offering them a complimentary 6-inch sub on Veterans Day. At the close of the day, SUBWAY® gave away more than 20,000 subs. Anson-Stoner is proud to work with SUBWAY® on a promotion that honors those who have risked their lives to protect our freedom.

Posted in: Press   |   Tags: Advertising, Clients, Subway, Veterans Day

Home Back Top

Anson-Stoner’s production manager, Mimi Allen, was appointed to the Rollins College Alumni Association Board of Directors. The Alumni Board promotes the welfare of Rollins and facilitates the exchange of ideas between the college and its alumni. As a 2006 graduate and the youngest member of the board, Mimi offers a fresh perspective on how to communicate to young alumni. The Board of Directors meets three times a year.

Posted in: Press   |   Tags: Advertising, Education, Florida, Orlando, Rollins College

Home Back Top

Anson-Stoner welcomed more than 25 local media representatives for an agency update breakfast. The event allowed the media department to not only network with industry veterans, but also connect with new reps. Lively discussion about the agency’s clients and services filled the room as everyone grazed the delicious bagel and pastry assortment. The breakfast was just one way to give back and celebrate new opportunities, as well as show our appreciation to those that help make a media campaign successful.

Posted in: Press   |   Tags: Advertising, Agency, breakfast, Florida, media, Orlando

Home Back Top

Anson-Stoner’s art director, Jeremy Perez-Cruz, was a presenter at the 2009 AIGA Design Conference, “Make/Think,” in Memphis, Tenn. Jeremy represented the Orlando AIGA chapter during a 20-minute session that featured 20 designers from across the country. Each shared what inspires them to create. Jeremy also participated in roundtable discussions and student portfolio reviews. The 2009 AIGA Design Conference – held Oct. 8 – 11 – offered participants sessions ranging from in-house to interactive design. The conference also sought to celebrate excellence and stimulate creative thinking.

Podium photograph courtesy of Wheat Würtzburger

Posted in: Press   |   Tags: aiga, Design, make think, Orlando

Home Back Top

Anson-Stoner and Central Florida SUBWAY® restaurants received the “Best Cash Card Promotion” award for the Neato Hedo Giveaway at the annual SUBWAY® Agency Summit in Miami. The promotion offered fans a free adidas sneaker – autographed by Orlando Magic player Hedo Turkoglu – with the purchase of a $50 SUBWAY Card.  The popular sandwich chain gave away more than 2,000 shoes and sold more than $100,000 in Cash Cards, an 803 percent increase in Cash Card sales from 2007 to 2008.

Posted in: Press   |   Tags: Advertising, Awards, Clients, Florida, Subway

Home Back Top

The Florida Department of Health released the latest in a series of reports, “Man Up: The Crisis of HIV/AIDS Among Florida’s Men.” The goal was to raise awareness and encourage men to take responsibility for the consequences of their sexual actions and other risk behaviors. …Read more

Posted in: Press   |   Tags: Advertising, Department of Health, Florida, HIV/AIDS, Man Up

Home Back Top

When developing Apex Pest Control’s latest creative campaign, we had to roll up our sleeves and find ways to cut through the advertising clutter in order to maximize exposure. Our innovative strategy included running three unique print ads in the same publication on the same day, along with the development of sexy and humorous 60-second radio spots.

…Read more

Posted in: Press, Work   |   Tags: Advertising, apex, Clients, Florida, Orlando, pest control

Home Back Top

Anson-Stoner congratulates two clients who were named in the Orlando Weekly’s Best of Orlando 2009 issue.  SUBWAY restaurants placed 2^nd for Best Subs, and Planet Fitness locations were voted 3^rd for Best Place to Work Out.  More than 2,500 Central Floridians voted for the city’s best people, places and things ranging from Best Entrepreneur to Best Vinyl Records Store.  Anson-Stoner is proud to work with both award-winning businesses.

Posted in: Press   |   Tags: Advertising, Awards, Florida, Orlando, Planet Fitness, Subway

Home Back Top

Anson-Stoner redesigned and launched Huckins Yacht Corporation’s Web site at HuckinsYacht.com.  The site provides a cutting-edge look at Huckins’ exquisite collection of one-of-a-kind yachts.  It also offers up-to-date news, including the latest issue of the Fairform Flyer newsletter, as well as restoration and service tips, brokerage listings and much more. Click here for an inside look at world-renowned custom yacht builder, Huckins Yacht Corporation.

Posted in: Press, Work   |   Tags: Advertising, Clients, Florida, Huckins, News, Work

Home Back Top

Anson-Stoner congratulates our president, Andrew Anson, who was named one of the 2009 Orlando Business Journal’s Forty Under 40. The annual competition recognizes the most innovative and influential young professionals in the region. Anson was nominated by long-time client David Doebler of REC Warehouse. 

More than 150 executives were nominated for this prestigious accolade, and the nominee list was narrowed to the 40 top winners who exhibit outstanding professional achievement and a commitment to community service.

Posted in: Press   |   Tags: Advertising, Agency, Florida, News

Home Back Top

Anson-Stoner has been selected as the agency of record for IDS Sports, a sports and bodybuilding supplement company.  Anson-Stoner will be working closely with their NEW WHEY liquid protein products, as well as utilizing creative, media, public relations, and Web development for a new product launch this fall.  Stay tuned for updates!

Posted in: Press, Work   |   Tags: Advertising, Agency, Clients, New Whey

Home Back Top

The results are in.  Anson-Stoner was awarded four National ADDY Awards – two Gold and two Silver – the most awarded to any Florida agency this year. Recent work for the Florida Department of Health, Everglades Boats, and Kane’ohe Bamboo Provisions was recognized at the 2009 National ADDY Award ceremony on June 6 in Arlington, Va.

Posted in: Press, Work   |   Tags: addy, Advertising, Agency, Awards

Home Back Top

Anson-Stoner proudly welcomes four new faces to the agency roster. 

Cyndy Murrieta, a media planning and buying veteran, joins the agency as our newest media buyer.  Corey Hickey joins the creative team as interactive developer, bringing expertise in Web development and interactive media.  Kristen Floyd, an FSU graduate, joins the account services department with a background in corporate event planning and coordination.  Kristin Fortin joins the agency as traffic coordinator.  She gained account service experience with another Orlando agency before coming to Anson-Stoner.

Posted in: Press   |   Tags: Advertising, Agency, News

Home Back Top

Pointe Orlando’s new Web site is here.  The site – created and developed by Anson-Stoner – provides information on shopping, dining, and entertainment, as well as all the latest news and upcoming events at this Central Florida hotspot. Visit www.PointeOrlando.com to check out movie times, find the latest sales at your favorite stores, or make a reservation at one of Pointe Orlando’s many restaurants. See for yourself. Just click here.

Posted in: Press, Work   |   Tags: Advertising, Florida, Orlando, Pointe Orlando, Web

Home Back Top

After implementing a successful marketing campaign for Planet Fitness clubs locally, Anson-Stoner applied the same model on a national scale. Success repeated itself as new memberships soared to six figures! …Read more

Posted in: Press   |   Tags: Advertising, Agency, Clients, News, Planet Fitness

Home Back Top

Anson-Stoner’s public relations department was honored with two awards at the 2009 Florida Public Relations Association Image Awards gala.  The department was recognized with an Image Award for the campaign that launched Huckins Yacht Corporation’s second Linwood 56 Jet Drive, and an Award of Distinction for the SUBWAY Veterans Day promotion that offered free sandwiches to active and retired service men and women.

Posted in: Press   |   Tags: Advertising, Agency, Awards, Florida, PR, Public Relations

Home Back Top

Anson-Stoner has partnered with Rec Warehouse and Clear Channel to create the Ultimate Backyard Makeover Contest. The Grand Prize winner will receive an $8,000 Rec Warehouse gift certificate. If you win, you can choose from a huge selection of spas, above-ground pools and patio furniture to create the yard you’ve always dreamed of. Anyone in Atlanta, Chattanooga, Columbia, Knoxville, Raleigh, Richmond, Miami, Tampa, Tallahassee, Jacksonville and Orlando is eligible to participate. Offer ends April 30, 2009.

Posted in: Press   |   Tags: Advertising, Clients, Contests, PR, Rec Warehouse

Home Back Top

Centro Properties is giving entrepreneurial types the chance to be their own boss. Independence Mall in Wilmington, North Carolina, and West Park Mall in Cape Girardeau, Missouri – both owned by Centro Properties – are launching a promotion in which one Grand Prize winner for each mall will receive free use of a specialty leasing cart for 6 months. Now that’s what we call a real good business deal. Here’s a quick rundown of how the promotion works. …Read more

Posted in: Press   |   Tags: Advertising, Centro Properties, Clients, Contests

Home Back Top

Huckins Yacht Corporation’s most recent masterpiece, La Belle Hélène, is featured in the new issue of Yachting Magazine.  La Belle Hélène is Huckins’ second Linwood 56 Jet Drive and one of their most luxurious yachts to date.  The 56 shows off its fair form for yachting fans and Huckins enthusiasts.  Check out “Bucking the Trend” in the April issue of Yachting, available on stands now, or click here to read the article.

Posted in: Press   |   Tags: Advertising, Article, Clients, Florida, Huckins

Home Back Top

No more excuses!  Planet Fitness just made it easier to join a gym during these tough economic times.   For one week only, from April 1 – April 7, Planet Fitness locations nationwide will host a $1 Sale.  New members will pay just $1 to sign up and only $10 per month with no contracts or commitments.  What an amazing deal!  Join online at www.planetfitness.com or sign up at your nearest Planet Fitness location.

Posted in: Press   |   Tags: Advertising, Clients, Planet Fitness, Promotion

Home Back Top

With the success of the $1 promotion in Central Florida, hundreds of Planet Fitness clubs have joined our regimen as Anson-Stoner becomes the agency of record for the company’s first national advertising and branding initiative slated to begin in April.  Anson-Stoner will be responsible for media planning and buying, creative development, and franchisee relations to increase memberships throughout the country.  It’s safe to say that Anson-Stoner and Planet Fitness work out together.

Posted in: Press   |   Tags: Advertising, Agency, Clients, News, Planet Fitness

Home Back Top

Central Floridians: here’s your chance to star in your own Subway $5 Footlong commercial that will air locally during the American Idol Finale. The promotion goes a little something like this: 

Take a video of yourself singing the $5 Footlong jingle. 

Log on at My Fox Orlando  and upload your video. 

Be sure to vote for your favorite video, too (which, of course, should be yours if you just uploaded one). If you win, you’ll not only have your video air locally on FOX35 during the American Idol Finale, but you’ll also receive a $500 Subway card. 

Better get those cameras rolling, though – the deadline to enter is April 19. 
 


Click here for complete rules.

Posted in: Press   |   Tags: Advertising, Clients, Contests, Subway

Home Back Top

Gene Albamonte will once again represent Anson-Stoner as a first-round judge for the 2009 Radio-Mercury Awards. Albamonte was recognized as a Radio-Mercury Awards finalist in 2005, 2006 and 2007.  Senior copywriter, Tom Woodward, was presented with a Radio-Mercury Award in 2004 for his work with the Florida Department of Health.  Winners of the 2009 Radio-Mercury Awards will be announced June 17.  For more information about the awards, visit radiomercuryawards.com

Posted in: Press   |   Tags: Advertising, Agency, Awards, Gene Albamonte

Home Back Top

Anson-Stoner president Andrew Anson is honored to be a guest on local radio station WPRK’s Entrepreneur Show in Winter Park this coming Tues., March 17, from 12 noon – 1 p.m.  Anson and host Pat Kirchner will discuss the many ways an agency can remain successful during hard economic times.  Tune into 91.5 FM to hear the live interview or click here to stream it.

Posted in: Press   |   Tags: Advertising, Agency, Florida, Interviews, Rollins, WPRK

Home Back Top

Central Florida creative and advertising professionals got to hear “…an ADDY goes to Anson-Stoner” a total of 34 times on Sat. Feb. 21 during the Orlando Advertising Federation’s Annual ADDY Award ceremony. Anson-Stoner won 13 Gold ADDYs, 15 Silver ADDYs and six “Best of Category” awards, including Best of Broadcast, Best of Elements of Advertising, Best of Public Service, Best of Out-of-home, Best of Mixed Media, and Outstanding Art Director, presented to Tom Macaluso for the second consecutive year. It was also the second consecutive year Anson-Stoner won Best of Broadcast for their HomeBrew Den radio. …Read more

Posted in: Press, Work   |   Tags: Advertising, Agency, Awards, Clients, Florida, Orlando

Home Back Top

Congratulations are in order for DiPasqua Enterprises, owner of 89 SUBWAY® restaurants in Central Florida, which celebrated the receipt of the Leadership in Energy and Environmental Design (LEED) Certification for their Calypso Commons’ SUBWAY in Kissimmee. This is the first official “green” SUBWAY® restaurant in the world. The U.S. Green Building Council (USGBC) presented DiPasqua Enterprises with a plaque honoring their commitment to providing an eco-friendly dining experience. The SUBWAY® “green” store was built with extensive use of recycled products and furnishings, and it utilizes sustainable processes that yield an estimated energy savings of about 20%. That saves a lot of green! Click here to read the press release.

Posted in: Press   |   Tags: Advertising, Clients, Green, Subway

Home Back Top

Fifteen thousand Central Floridians found a new fitness plan at Planet Fitness thanks to the slimmed-down $1 sign-up special! The week-long promotion increased membership at the 10 local gyms from 55,000 to 70,000. That’s $1,800,000 a year, a strong showing no matter how you work it out! Click here to see what the Sentinel has to say about this powerful promotion.

Posted in: Press, Work   |   Tags: Advertising, Clients, Planet Fitness

Home Back Top

As you may have heard, Anson-Stoner’s very own Jessica Roberts is the recipient of the prestigious 2008 Silver Medal, presented by the American Advertising Federation. The Award presentation/reception took place on Thursday, January 29, at the Enzian Theater. For more information about the Silver Medal click here.

Posted in: Press   |   Tags: Advertising, Agency, Awards, Jessica Roberts

Home Back Top

Anson-Stoner, Hedo Turkoglu of the Orlando Magic, and Central Florida SUBWAY restaurants teamed up for the Neato Hedo Giveaway. Any SUBWAY patron who purchased a $50 Cash Card received a free Adidas sneaker autographed by Turkoglu. SUBWAY sold more than $100,000 worth of Cash Cards, while giving away more than 2,000 shoes. This really was a neato promo.

Posted in: Press, Work   |   Tags: Advertising, Magic, Orlando Magic, Subway, Television

Home Back Top

Central Florida SUBWAY restaurants honored our military service men and women this past Veterans Day by offering a complimentary sub to all veterans and active military. By the close of business, SUBWAY proudly gave away more than 14,000 subs! Anson-Stoner was thrilled to work with SUBWAY on such a commendable event. What a great way to say thank you to those who serve our country.

Posted in: Press   |   Tags: Advertising, Clients, Subway

Home Back Top

Check out what the Orlando Business Journal has to say about Anson-Stoner president Andy Anson and his success. Click here to read the article.

Posted in: Press   |   Tags: Advertising, Agency, Florida, News, Orlando

Home Back Top